PRIVACY POLICY
DENIM RETAIL GROUP GT, S.A.
📌Last Updated March 2025
This website belongs to the store operated under the trade name BONAGE, owned by the legal entity DENIM RETAIL GROUP GT, S.A., (hereinafter, "BONAGE").
This Privacy Policy applies exclusively to the domain of the website gt.bonage.com (hereinafter, the "Site"). By accessing the Site, the user (hereinafter, the "User" or "Users", as applicable) declares to accept without reservations or limitations all the provisions established in this Privacy Policy.
At BONAGE, we are committed to protecting the privacy and security of our customers' information. This policy describes how we collect, use, and protect your personal data when you use our website and services.
Personal data is any information concerning natural persons that identifies them or makes them identifiable (hereinafter "Personal Data") and financial personal data is data corresponding to credit card information, online banking, bank accounts, or other information that identifies the User's financial data (hereinafter "Financial Data").
At BONAGE, we are committed to protecting the privacy and security of our customers' information. This policy describes how we collect, use, and protect your personal data when you use our website and services.
Personal data is any information concerning natural persons that identifies them or makes them identifiable (hereinafter "Personal Data") and financial personal data is data corresponding to credit card information, online banking, bank accounts, or other information that identifies the User's financial data (hereinafter "Financial Data").
1. User Consent
Users acknowledge and agree that using and participating in the Site implies their acceptance of the terms of this Privacy Policy and governs the use of the Site, its benefits, and our products and services. In addition, when registering on the Site, the User acknowledges and agrees that:
- They have been informed of this Privacy Policy;
- They understand and agree to the terms established in this Privacy Policy; and
- They give their express consent for the processing of their Personal Data and Financial Data, in accordance with the same.
2. Purpose and use of personal data we collect
The processing of Personal Data will be carried out carefully and solely to fulfill the following purposes, which are necessary to maintain the commercial relationship with Users and offer the services of the Site:
- Identify Users for the execution of contractual obligations to which the User is a party.
- Register Users in our systems so they can enjoy available programs and promotions.
- Provide Users with services, products, or information, including new services or products related to those already contracted or acquired.
- Deliver products purchased or provide contracted services.
- Process orders and inform you about their status.
- Carry out the collection and billing process.
- Address questions, complaints, clarifications, returns, as well as respond to them.
- Comply with our legal obligations and exercise our rights.
By interacting with our website, we may collect the following personal data:
- Contact information: Name, email, phone number, and address.
- Payment information: Data necessary to process payments (without storing complete credit or debit card information).
- Browsing data: IP address, device type, browser, and pages visited on our site.
- Purchase information: Order history and product preferences.
3. Use of Information:
We use the data collected to:
- Process orders, payments, and shipments.
- Provide customer support and service.
- Improve our products, services, and website experience.
- Send communications about promotions, offers, and updates (with the option to unsubscribe).
- Comply with legal and regulatory requirements.
4. Information Protection:
We implement security measures to protect personal data against unauthorized access, loss, or alteration. This includes the use of encryption in transactions and secure storage systems.
5. Personal Data Transmission:
Personal Data may be remitted, transferred, or stored in the Republic of Guatemala or in a different country with equal or better data processing conditions, for the purposes described in this Privacy Policy, and will be carried out in accordance with all applicable laws. By providing their Personal Data, the User authorizes BONAGE to process them directly or through its controller, affiliates, subsidiaries, processors, or third parties, for the purposes indicated in this Privacy Policy.
Financial data and credit card payment information are handled by the banking entity subcontracted by BONAGE (Grupo Financiero G & T Continental) and are subject to the terms and conditions of said provider, which are accepted at the time of payment by the User. BONAGE does not store or handle financial data or credit card information of the "User".
6. Data collection mechanisms
The Personal Data collected by BONAGE may be obtained electronically or through our controlling companies, affiliates, subsidiaries, and authorized processors, through the following mechanisms:
- The BONAGE website, mobile applications, and social networks;
- By updating or modifying your previously registered Personal Data and/or Financial Data;
- Through processors and third parties;
- Through Cookies technology, which collects information in order to personalize the ads that appear on our sites and mobile applications on sites owned by other companies;
- Through Web Beacons technology that collects a record of the pages and advertising material accessed.
7. Data Sharing
We do not sell or share your personal information with third parties, except in the following cases:
- Service Providers: Companies that assist us with payment processing, shipping, and marketing, under strict confidentiality agreements.
- Legal Compliance: When required by law or to respond to legal processes.
8. User Rights
As a user, you have the right to:
- Access, modify, or delete your personal data.
- Withdraw consent for the use of your information.
- Request information on how your data is used.
To exercise these rights, please contact us at servicio.cliente@bonage.com.
9. Cookies and Similar Technologies
We use cookies to improve your experience on our website, analyze traffic, and personalize content. You can manage cookies from your browser settings.
10. Withdraw or Revoke Consent
To opt out of direct mail (such as catalogs and postcards) and promotional emails, please contact us at servicio.cliente@bonage.com.
The User agrees that, even if they opt out of promotional communications, BONAGE may continue to send them non-promotional emails, such as those about their account or ongoing business relationships: billing, purchase details, and order status information.
11. About Our Virtual Try-On
At Bonage, your privacy is a priority. Our virtual try-on uses artificial intelligence to help you visualize how our garments would look on you, which may involve slight modifications to your image to provide a more realistic experience. This preview is completely private: only you can see it, and it is automatically deleted at the end of the session. We do not store or access your photos at any time. The entire process is protected with modern encryption technology so you can try on with confidence, knowing that your information is secure and only in your hands.
12. Policy Modifications
BONAGE may make changes to this Privacy Policy at any time, but Users may consult the most recent version through the Site.
If you have questions about our privacy policy, contact us at servicio.cliente@bonage.com.
