OUR STORY
We are BONAGE, We love what we do
We are a brand created by and for women who are passionate about themselves, with a strong sense of fashion and a desire to express their style with authenticity and power. Our DNA is marked by **denim**, evolving with new trends in the Latin American market.
We are inspired by our customers to constantly innovate, offering them a fresh, modern, and versatile style that adapts to their lifestyle.
With a growing network of 10 stores in 3 Central American countries, we manage retail operations under our own brand.
BONAGE, has established itself as a benchmark in fashion. More than just selling clothes, we create a unique shopping experience, with superior quality garments that reflect the attitude and essence of those who wear them.
POWERFUL WOMEN WEAR BONAGE
your best look, every day
OUR BEGINNING
2006
BONAGE, started as a 100% Panamanian brand created with the idea of exclusively selling jeans.
first stores
2015
Our first **flagship store** in Panama. As with our collections, we are inspired by international trends, adapted to the Latin market and a mix of Panamanian architecture.
Opening to the international market
2017
Through our business partners and corners, our collections reach Guatemala.
In 2018, we reached a record of 5 million garments sold across all our points of sale.
We conquered El Salvador
2019
With the opening of our first branch in El Salvador.
This same year we continue to grow at home with the opening of 3 new branches in Panama.
BONAGE.COM
2020
We're expanding our reach into e-commerce with the launch of our online store.
With the goal of conquering new markets, we continue to evolve with a clear vision of expanding into new frontiers.
We conquered Guatemala
2025
Our first official flagship store in Guatemala, with the redesign of BONAGE, in an innovative, modern concept, focused on inspiring Latina women to be and look authentic, unique, and powerful.
we innovate every month to bring you new collections adapted to the seasons:
Spring | Summer | Fall | Winter
BONAGE IN THE WORLD
WE ARE PRESENT IN THE MOST IMPORTANT DEPARTMENT STORES IN THE REGION.
BONAGE HAS EARNED A PLACE AS THE FAVORITE OPTION FOR THOSE WHO SEEK VERSATILITY AND ATTITUDE IN THEIR DAILY LIVES.
We are grateful for all the love and support we have received.
We want to inspire you to never give up and to face your fears.
It's never too late to dream big. Dare to be yourself.